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Farmville Receives Virginia Tourism Corporation Grant for Tourism Marketing

   Written by on August 29, 2013 at 12:05 pm

Governor Bob McDonnell announced that the Town of Farmville received $5,000 from the Virginia Tourism Corporation Marketing Leverage Grant Fund program. Governor McDonnell had earlier increased funding for the program as part of his administration’s efforts to increase economic development through tourism. In total VTC awarded more than $980,000 for 54 tourism-marketing projects across the state to help increase visitation and revenue for Virginia’s localities through tourism.

Farmville received a $5,000 grant for its “THE HEART OF YOUR ADVENTURE” joint tourism project.  Farmville, Prince Edward County, the Farmville Area Chamber of Commerce and Farmville Downtown Partnership partnered together to supply $5,000 in matching funds for the project. This project will provide for a new tourism brochure, fulfillment bags, LOVEworks art work and a tabletop display. The HEART OF YOUR ADVENTURE is a collective initiative to promote the area’s abundance of fun and adventure. This area is the hub of economic activity in the region and boasts a wealth of natural, historical, cultural, recreational and educational attractions.

The VTC Marketing Leverage Program is designed to stimulate new tourism marketing through partnerships by leveraging limited marketing dollars, resulting in increased visitor spending.  A minimum of three entities must partner financially to apply and may consist of Virginia towns, cities, counties, convention and visitors bureaus, chambers of commerce, other local or regional destination marketing organizations, private businesses, museums, attractions, cultural events, and other not-for-profit entities.

“Grants such as these enable our localities to more effectively market themselves to potential visitors,” said Governor McDonnell. “When more visitors come to Virginia, the localities and the Commonwealth realizes increased tax revenue, businesses prosper, and new jobs are created.”

“Local tourism efforts get a gigantic boost when parties work together in partnership,” said Rita McClenny, President and CEO of the Virginia Tourism Corporation. “By leveraging our tourism marketing funds so much good can be accomplished that results in dynamic tourism projects that might otherwise be unaffordable.”

Tourism in Virginia generates $20 billion in revenue, supports more than 207,000 jobs and provides $1.3 billion in state and local taxes.

Love is at the heart of every Virginia vacation.  Visit www.Virginia.org to learn more about vacation destinations in Virginia or call 1-800-VISITVA to receive a free, Virginia is for Lovers travel guide.

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